Mmm alcohol
The chat's most reliable two-word liturgy. A traditional **interjection** of approval, originated by **[[Kyle Derrick]]** on 2022-11-11 and posted by him and others **89 times** across the corpus.
Mmm alcohol
The Newfound Glory Hole's most reliable two-word liturgy. A traditional interjection of approval, posted by Kyle Derrick and later adopted by the chat's other members.
Mmm alcohol (also rendered Mmmm alcohol) is the chat's most reliably repeated phrase after Hoen. It appears 89 times across the corpus and is one of the few phrases reproduced verbatim by multiple senders (Kyle Derrick 52, Cullen Conway 25, Evan Bbbender 9, Brian Ambuel 3), indicating it has crossed the threshold from idiolect to community standard.
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Etymology
The phrase is first posted by Kyle Derrick on 2022-11-11, in a single isolated "Mmm alcohol" with no surrounding context. It is, in form and apparent intent, an unmodified homage to The Simpsons (Homer J. Simpson, Mmm, doughnuts), a connection no member of the chat has ever felt the need to acknowledge.
Kyle is the unambiguous origin and dominant contributor: of the 89 confirmed instances in the corpus, the majority are his — earning him the role of Mmm Alcohol Correspondent in this encyclopedia's role assignments.
Diffusion
The phrase escapes containment on 2024-01-25, when Cullen Conway posts the chat's first non-Kyle "Mmmmm alcohol" — already with the additional m's that establish the convention that the number of m's expresses the intensity of the sentiment, in the manner of aaaaa in informal English. (Kyle had used the "Mmm alcohol" form unmodified for over a year before Cullen produced this variant.)
By 2025–2026 the phrase has stabilized into a load-bearing call-and-response across the full chat: a posted "Mmm alcohol" may be answered with any heart-or-laugh tapback, a returned "Mmmm alcohol" (escalating), or no response at all, in which case the original sender is understood to have correctly named the group's prevailing mood without anyone needing to confirm.
Usage notes
- Capitalization is variable; both Mmm alcohol and mmm alcohol appear.
- The phrase is almost never preceded by a sentence. It is posted bare.
- Documentation of any post-Mmm alcohol drinking event suggests a >70% conversion rate to an actual round of drinks within 4 hours, although no audit has been conducted.